Retargeting (also referred to as 'remarketing') addon for XYZ Admarket allows your advertisers to target their CPC or CPA ads to those audience who have already visited the advertisers' websites before and thereby helps to bring back the bounced traffic.
Your advertisers get a retargeting code to be placed in their websites whose visitors need to be retargeted. Once the code is in place, they can classify their website traffic by creating different lists based on url patterns. These lists can be set as target traffic for different ads. Once these prerequisites are taken care, the process of retargeting ads to the configured traffic will be taken care by the system automatically.
Admin has the control the number of days to determine the recency of advertiser website traffic which need to be retargeted. Also the system takes care of unnecessary retargeting, once the retargeted ads are clicked.